It tells you what way to go and if you’re going off track brings you back. The three words and your tagline acts as your compass. Our Tagline: Capturing Memorable Moments for our Couples. In our example mood board, we chose the following: TaglineĪ tagline is a short line of copy that sums up everything the Mood Board represents.Ī great place to start is to think of three words that best represent the board. Sometimes a single word can describe more than an entire paragraph can. We felt the word “elegant” summed up perfectly how we felt about Black and White Photography. Our Mood Board Name: The Elegant Weddings Co. We also like to add “The” before any name we come up with to give it that extra title and boost of importance. When a new show, movie or song is in the development stages the official name may be unknown and, instead, is given a Working Title. We borrowed this idea from the entertainment industry. Once you’ve completed your Mood Board, come back and change the Working Title to one that you feel fits the overall mood and feel of it. Also, known as a substitute.Įven if it is as simple as “My First Mood Board”, giving it a name takes it from being a blank board to a work in progress. A lot of time and effort has gone into creating it, so why not name it and share it with everyone else so they too can refer to it by its name?ĭon’t worry if you can’t think of a name straight away. It makes it feel real and gives it the importance it deserves. It’s so much easier to describe something when it has a name. Just as artists, musicians, authors and moviemakers name their pieces of work, you too should name your designs as well. We name every website template we create. Our Website Template Theme: Black and White Wedding Photography Give your Mood Board a Name You have an overview of what to expect, wear and what will be involved.Īnd when you create a Mood Board, having a clear theme and direction means your board will make sense and won’t include random images that although may look nice, however, have no connection to the overall theme. It gives you a clear idea and direction of what it is all about. And the images would put the couples as the hero of the website. Without a palette of colours, the layout and style of the template had to act as a Storyteller. We wanted the images to feel epic yet elegant at the same time. Yet, we struggled to find a website template that focused entirely on Black and White photography and captured that classic, timeless feeling. Idea Developmentīlack and White wedding photography always felt so classic and timeless to us. We used this exact process in creating our Mood Board for our website template for Elegant Weddings. We know that feeling, that’s why we created our 5-step Mood Board Process to help give you a path to follow, yet still, have fun and enjoy the process. Overthinking this process can make you feel stuck and, when you are stuck on idea development, you create nothing! INDEX – 5-Step Process to Creating a Mood Board Destination Wedding Photographer Mood BoardsĬheck out the other Elegant Wedding Mood Boards throughout this blog.Our 5-step Process to Creating a Mood Board (this is the blog you’re reading).We use a 5-step process beginning with an idea, then turning this into the look and feel that we want our Template Emporium designs to follow.īefore we get started, missed a part of our Mood Board Series? Catch up below. Instead, we create a Mood Board.Ī Mood Board helps you get the ideas of what you want to create, out of your head and allow you to put everything together in a cohesive way. Only once you’ve earned it.īut the way Julia Cameron writes, the order is flip-flopped.When we craft our website templates, we never start by opening Showit. I was raised with a “work hard, play hard” mentality-in that order, and only in that order. That’s how I tend to view play: as something I can only enjoy after I finish working. Part of the creative work itself, not simply the reward after we’ve crossed all the t’s and dotted all the i’s. I’m not sure exactly, but I think maybe it means we should take our play seriously. I’ve got the ‘serious art’ down pat, but serious play? What does that even mean? Julia Cameron writes in The Artist’s Way, “Serious art is born from serious play.” Me? My natural tendency finds greater satisfaction in checking items off to-do lists and de-cluttering the entire house. Some people love to vacation in the summer, pick berries, relax in a hammock. My inner voice says, Why play when you can WORK?! Who needs to do cannon balls in a swimming pool when you can MEET DEADLINES?! Who needs to chase after the ice cream truck on Friday afternoons when you can RESPOND TO EMAILS?! I am actively trying to get better at this, but playing doesn’t come naturally to me. It’s summertime, and here’s another confession: I am terrible at playing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |